Career Resource Center

Welcome to the Adcraft Career Resource Center, designed to provide hands-on career assistance to the Adcraft community. The incredible and diverse level of talent that resides in this community is second to none, and we encourage you to use the Resource Center to find new opportunities, sharpen your job search skills and get expert advice on career alternatives. 

Look for additions to the Career Resource Center in the future, including networking and stress management tips, information on maintaining insurance coverage, how to file unemployment benefits and more.

  • 22 May 2012 10:47 AM | Anonymous member

    This is my first post from my blog, Innova Adlaw. Yes, this will be the first of many. I refuse to believe that I am going to be one of those persons who writes one, two or even twenty blog entries and then let it die on the vine. I’m committed to the process. I am committed to engaging and hearing from the marketing, advertising, marketing, PR and creative communities. Whether you opt to interact with me via the Comments section, my Twitter account, LinkedIn or even by phone or e-mail, I want to hear from you. In fact, I need to hear from you. Really, nobody wants to just hear me pontificate on advertising law issues.

    I hope you will visit Innova Adlaw often. More importantly, if you have suggestions for topics, areas of discussion or ways to improve the blog, shout them out to me!

    Andrew J. Goldberg
    Legal Advisor to Adcraft

    Partner, Kemp Klein Law Firm

  • 09 Mar 2012 4:13 PM | Anonymous member

    Legal Tips for Starting Your Own Business


    By Andrew J. Goldberg, Kemp Klein Law Firm, (contact info below)


    Choice of Entity and Tax Issues

    The type of entity you choose is critical to protecting your business and personal assets from creditors and ensuring you minimize your taxes. However, there is often a tradeoff between the best entity for liability protection and taxes, and the complexity of operating them. Finding this balance is important so you can focus on the key task of winning clients and delivering your service or product. If you have clients in states other than Michigan (even if you do not have an office there), or have employees, you will also have additional tax issues to address.


    Insurance Issues

    Insurance is an often-overlooked area and one where people try to save money; however, a good insurance policy and coverage is worth its weight in gold. As well, many of your clients will insist that you carry insurance. Issues you should address include the standard business and liability coverage, but you should also consider overhead protection, business interruption, and intellectual property coverage.


    Client Contracts

    No one wants to start a business and not get paid. Having a rock solid contract can ensure your efforts are well rewarded and your business stands on solid financial footing. Key issues to consider are whether to get a retainer, what expenses will be passed through to clients, when invoices are due, who owns work-product until final payment is made.


    Key Advisors

    Having experienced accountants, attorneys, insurance advisors, and lenders can be critical to your success. Many of these people have been through the business start-up phase before and can help you avoid known pitfalls. Take time to select these key advisors. Interview them, and get references.


    Protecting Your Proprietary Information

    Whether you hire employees or just sub-contract out certain work, your company will have proprietary information that may give it a competitive advantage over other businesses. It is critical that you take steps to protect this information. This may be in the form of a Confidential Agreement, or in certain cases, Nonsolicitation Agreements. Courts are very particular about how these types of Agreements are written and enforced. Make sure your document will withstand challenges.


    Andrew J. Goldberg

    Kemp Klein Law Firm

    201 W. Big Beaver Rd., Suite 600

    Troy, MI 48084

    Ph: (248) 740-5664

    Fax: (248) 528-5129


  • 09 Mar 2012 4:09 PM | Anonymous member

    Is It Time To Become A Freelance Employee?


    Either you've gotten laid off, are concerned that you may be, or just tired of the rat race and want to do your own thing.


    1. Define your services - exactly what are your skills and career specialties. Think how you can package your knowledge, talents and experience on a freelance basis. Be proactive and define exactly what you can do. Can you manage projects, develop creative or even build a website.
    2. Set your rates - Do your research on the going market rates for similar services by checking out listings for freelancing and consulting assignments. Join a networking group for independent professionals (like Freelancers' Union or Mediabistro for example). Ask other members about appropriate fee ranges. As a new consultant, you may undercharge yourself in the beginning, but once you've got some experience and a better understanding of your fair market value, you can always adjust your rates accordingly.
    3. Find assignments - There are projects out there, you just need to look in the right places. One good place is sites such as and which list many available projects and most are across the country. Another option is searching "freelance" or "contract" positions. Job boards like and can also be good sources. Search for "freelance" or "contract" positions. In addition, there are sometimes freelance job listings on, many of these listings are placed by staffing agencies. If you see agencies that have posted attractive opportunities, consider contacting the agency directly.
    4. One such agency, Hired Guns, a NYC-based agency specializes in contract and freelance work. Here are their tips for becoming a "hired gun":
    • Make a commitment. You are not a temp -- you are a free agent. Start thinking of yourself as a company, even if you are just one person. Get serious or go get a full time job. Freelancing is not for the faint of heart.
    • Get a lawyer, an accountant, and, yes, an insurance agent.These may seem like overpriced luxuries right now, but running a business is complicated. You need expert advice right at the start for things like deciding corporate structure (corp., S-corp., LLC, etc.) and writing contracts. (Caution: DO NOT WRITE YOUR OWN CONTRACTS. You will live to regret it.)
    • Write a business plan.Even if you're a one-man or one-woman show, this is important. Be sure to include forecasts, cash flow, and profit-and-loss projections. Keep your short-term business goals close at hand and refer to them often. Don't be afraid to revise as you learn more about your business, clients, and industry.
    • Market before you need to.As part of your business plan, draft a marketing plan. Decide what you are selling and keep your messaging simple. Before you do anything else, have business cards made for yourself (and "don't leave home without them"). Then create a contact database of everyone you've ever worked with. Include former co-workers, vendors, friends, and anyone that might refer business to you. Add to that a list of dream accounts and start thinking about how you can market your services to them.
    • Build a website.Keep it simple, have a clear message, and for goodness sake, make sure your contact information is easy to find. (It's cheaper than hiring an administrative assistant.)
    • Get your financials in order.Don't run your company's business out of your checkbook. Instead, get QuickBooks accounting software: it's easy to learn, and most accountants are comfortable reviewing books created in it. Open a business checking account and keep it completely separate from your personal expenditures and accounts. Save every business-related receipt, whether you think you'll need it or not.
    • Don't be the bill-collector.Get someone else -- your mom, your spouse, anyone -- to make these calls for you. Let your clients imagine that you're thinking about their business, not chasing people for money all day.
    • Don't forget to pay yourself, and to save.Yes, you need to re-invest in your new business, but don't forget to look out for numero uno. Pay yourself a salary, and take excess cash out of the business at year-end. Most important, don't stop saving for your future. There are options out there for lone wolves like you -- ask your financial advisor about the SBO 401(k) (also known as the Self-Employed 401(k), Individual 401(k), or Solo 401(k)). But you don't have an HR department to help you fill out the forms, so you have to take the initiative.


    For more information:

    How To Become A Consultant

    How To Become A Marketing Consultant

    What You Shouldn't Do In The Freelance Business

  • 18 Jan 2012 1:40 PM | Deleted user
    How To Be Great In An Interview
    Remember, an interview is a sales exercise and the product you are selling is yourself. What does your brand stand for? What is your value proposition? You need to be succinct when the opportunity arises: why you, why you now, and why you over someone else?
    These are helpful tips on how to be the most successful in an interview.
    A crucial component of the interview comes before you even walk through the door … be prepared. Research the company and all of the people you will be meeting with. Be mentally prepared to answer every question.
    Company Research
Research the corporate personality, what is the culture of the company, what are their values? Why is the position available? Did someone leave, why did they leave? Has there been much turnover? If it’s a new position, why was it created? Research the company history. How long have they been in business? Is the company doing well? What clients do they work with? Especially with the ability to research this content on the Internet, make sure you are familiar with the company and do not ask obvious questions. This could demonstrate that you have not done your homework.

    People Research Ensure that you research the people you are meeting with. You should search the people and take the time to find out their professional and personal background. You are looking for a personal connection. What do you have in common with the interviewer? Along the lines of six degrees, do you know any similar people? Or do you share a common interest; do you both support a certain charity or play the same sport?

    It is still a people game and people want to work with people they like.
    Mock Interview Do a mock interview with a friend or family member before the interview. You must anticipate the questions that may be asked and prepare your answers. It is not that you need to come across as a robot answering the questions, but you should be prepared. There is nothing worse that not having an answer to a question. But if you don’t know the answer, don’t make it up or dance around it. You can get back to them.

    Be prepared to answer succinctly why you are the best candidate. Why you are better than anyone else. What are your accomplishments? What are key learning’s you’ve had from previous experiences? Make a list of questions that can be asked and prepare your responses.
    Day of the interview Make sure that you eat beforehand; you don’t want your stomach to growl. It sounds obvious, but many people forget to eat or are too nervous.

    Dress Appropriately In most situations, a suit is appropriate. There are some jobs, such as some creative positions, where a suit may not be necessary, but make sure you know this beforehand.
    Get to the interview early This prevents you from being nervous if you can’t find where you have to be. It also shows the person you’re meeting with that this meeting is important to you.
    Be Yourself At the beginning of the interview, make sure to shake hands, make eye contact and exude confidence. Be likeable, smile. Engage the person you are speaking with, make sure to listen to them. Be honest with your answers and let your personality shine through.

    NEVER, NEVER answer your cell phone Your cell phone should be turned off or left in the car. I would never hire someone who answered their phone.

    How to respond Make sure to answer the questions concisely and address what they are asking for. Be careful not to run on and talk too much or tell your life story. On the flipside, do not answer with one or two word answers. The interviewer should not feel like they are pulling teeth to get an answer from you.

    List of questions Be prepared with a list of pertinent questions. If you don’t have questions to ask that are insightful, it demonstrates you have not done your homework or prepared for this interview.
    Do not bad mouth former employers Even if you had the worst boss or co-workers, be positive. We forget how small the world is and you don’t know who your interviewer might know, including that boss you think is an idiot. You don’t want the interviewer to think that you might speak that way about his or her company if you leave on not so great terms.
    Follow Up How you respond after the interview may be a crucial determining factor on who will be hired. In this game of overcapacity, you need to differentiate yourself from the masses. Make sure to follow up quickly with everyone you have met with. Each person should receive a separate thank you. Make sure to personalize it based on the conversation you had with them and emphasize why you are the best candidate for the position. Besides the obvious capabilities you bring to the table, realize in today’s economy, you are one of many who can do the job. The difficult job of the employer is not who can do the job, but who the best is. Back to the beginning, why you?

    Good luck!


  • 17 Jan 2012 1:51 PM | Deleted user
    How To Write A Resume
    Make sure you have a clear, concise resume that provides an overview of your experiences and skills. A great resume will help you get an interview for that job you really want.

    The key to a great resume:
    • Be honest - Address any gaps in employment, do not lie about your experiences or the programs you can operate
    • Be professional - Do not use “I” or “me”, as the reader already knows the resume is about your accomplishments
    • If your e-mail address is funny, but unprofessional, it may turn off potential employers. Consider opening a new email address for resumes
    • List your achievements, not your responsibilities - Quantify your on-the-job accomplishments, instead of listing that you improved customer relations, state that customer satisfaction increased 50% while you were in charge
    • Use action verbs to describe yourself and your accomplishments - Describe yourself as a dynamic go-getter instead of a follower who was told what to do
    • List of Action verbs: - Make sure to use the consistent tense throughout (past vs. present)
    • Use key words, buzz words, and industry verbiage - Use the verbiage in the job ad as your model. Employers search on key words when they're looking for people to fill specific positions
    • Use easy to read fonts and a clear design to make it appealing - A simple left-justified resume is easiest to read
    • Always check for typos and grammatical errors - Check a second time and have someone else proofread it
    A national poll highlighted on includes responses from 150 senior executivesundefinedincluding those from human resources, finance, and marketing departmentsundefinedwith the nation's 1,000 largest companies.

    Executives were asked, "In your opinion, which of the following is the single most common mistake job seekers make on their resumes?" Their responses:
    • Typos or grammatical errors - 34%
    • Including too much information – 22%
    • Not listing achievements in former roles – 17%
    • Poor layout and/or design - 17%
    • Including too little information – 7%
    • Other/don't know – 3%

    Choose A Resume Style
    There are several types of resumes:

    This is the most common resume format. It lists your work and educational history chronologically, providing an easy way to read your overall experiences. Sample resume...

    This format allows you to group your work history by skills, not by dates or places of employment. This kind of resume lets you highlight the skills you think are most important: your resume can lead with the most relevant experience you have instead of the most recent.

    This resume style can be particularly useful for someone who is re-entering the workforce, or entering the workforce for the first time, and does not have recent work experience.
    Very close to a skill-based resume, this format highlights the skills you’ve used in previous positions.

    You do not need to list your jobs in chronological order, instead put the most relevant job first.

    This can be helpful for recent graduates or people re-entering the workplace

    This style shows how your previous work or educational experience has provided you with the appropriate background for the job you’re applying for. Sample resume...

    Do you need an objective statement?
    Some believe an objective statement is necessary to summarize your current goals or can be helpful to describe what you’re looking for in a position. It is a personal decision to include it on your resume. But, if you write an objective statement, it must relate to the job you are applying for, not be a generic statement.

    A generic objective statement, will more likely turn off a prospective employer.
    • Example: My goal is to get a rewarding job that pays well.
    • It must be targeted specifically to what you’re looking for.
    • Example: An experienced public relations consultant, I now seek a position as an account manager where I can utilize my management skills.

    More information on objective statements

    Final Touches
    Now that you’ve written your resume that you can be proud of, don’t forget to customize a cover letter whenever you send it to a prospective company. How to write a cover letter:

    Additional information:

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