Executive Learning Series: Evolution of Cross Platform and Video Measurement

  • 27 Sep 2017
  • 3:00 PM - 5:00 PM
  • The Iroquois Club



Join Adcraft members and guests on Wednesday, September 27 to learn firsthand about Nielsen and comScore's recent methodology enhancements, both nationally and in the Detroit market.  This expertly guided panel discussion and engaging Q&A will be immediately followed by a networking happy hour including light appetizers, beer and wine. 


Gerardo Guzman, SVP, Product Leadership at Nielsen

Jeff Boehme, Audience Research and Media Behavior Chief Client Officer at comScore


The Iroquois Club

43248 N. Woodward Avenue

Bloomfield Hills, MI 48302


$25 members, $35 nonmembers